Miffa Chan


Bread & Butter; is this the end?
January 23, 2009, 8:45 pm
Filed under: Barcelona, Bread and Butter, Editorial, consumer behaviour

This will require further analysis, but the end has arrived. We have been there, actually me and Ramiro with Father Bunny. We were not in the mood to go there (we missed last editions) but we made the effort.

As my first impression, I would say…

Go to the fuck**g hell, you have became a bunch of boring idi**s.



Miffespresso, what else?
May 31, 2008, 9:31 am
Filed under: Caffe Miffy, Chan family, Editorial, Miffo, consumer behaviour
Today I’ve got up early and the morning and I’ve prepared a nice breakfast for my sisters and myself. Here you can see Miffo having decaffeinated coffe in her mug.

Ok, I admit I would have preferred going with Father Bunny to a Starbucks and being there on a big sofa reading car magazines and sipping an expensive coffe that everyday is done with less care by its employees.

In the other hand in a premium location – Passeig de Gracia, Barcelona – an old cinema has been converted in a huge Nespresso boutique who attracts thousand of people every day, many of them tourist. They say it is the biggest in the world. Check it here if you are an interior design freak. There you can read all the stupid things the designers explained and explain to justify the incredible sum of money they robbed.

Taken from http://www.decostilo.com/


Miffo said:

- Well, Father Bunny is not Mr. Clooney but his “Espresso Decafeinatto Lungo” is good value for money.
- And best of all, the China he uses is superbunny

Xiam and Mem, replied



Ads or no ads: Consumer behaviour and Cognitive Dissonance
November 24, 2006, 12:09 pm
Filed under: Marketing, consumer behaviour
What the hell I am doing here in this Holden if I could be in a mint green Rolls?

Today my assignment was to explain one of the most powerful non mutable laws (for those that emailed me telling that is immutable, I would like to say that I do not care about Al Laughing and Jack “Trucha” book and my laws are “non mutable”)

This is the law of perception. But I will write about it another day.

Today I would really like to share with you one of the most amazing behaviours that I have discovered in humans: Cognitive Dissonance (Disonancia Cognoscitiva in Spanish).

I noticed it for the first time when I bought my first Aston Martin. Prior to make my decision of buying this car I had a decision set (a bunch of cars to choose from) that included a 911. Of course the 911 has not the class and old British heritage (don’t forget I am from HK) but sure the engineering and technology was much better.

I noticed than many Porsche users want a sport car like the 911 but are concerned about the utility of a tiny, two seats, expensive, uncomfortable, too aggressive and attractive. Further when male humans grew up tends to accumulate fat reserves around his floating area that severely impair them to enter inside the cockpit and getting out of the car habitacle.

Porsche made a superb movement when they decided to built the Cayenne jointly with VW. A genuine Porsche with everything a 911 could offer but minimizing the “Have I taken the right decision?” effect.

Many Sport cars buyers and luxury goods buyers suffer from dissonance. This is a term used to describe a mental state of discomfort that one suffers when he or she thinks that evidences that a decision or behaviour is wrong.

There are several ways to cope with. The Miffa’s way: “Vertu or Nokia? No problem. I take both of them, so the dissonance disappears.”

Professor bunnies from all over the world study this phenomena since late fifties since dissonance is a sever obstacle to making right decisions in business.

Please little rabbits do take this matter seriously, Dissonance happens!!.