Miffa Chan


The 22 Non Mutable Laws of Selling Carrots: Law 4 Perception
November 29, 2006, 7:07 pm
Filed under: Marketing

The art of selling carrots is not a battle about carrots themselves, is a battle about the
consumer perception of you carrots.

If you want to be into this business: this is the law. (Not “the law” judge Dred was promoting).

It means: “there are no better products than others; it’s just a feeling from the consumer or relatives that told him that A is better than B. Are they working for a certification company? Sure they’re not.

But if the consumer perception is high enough, you will be able to sell rotten carrots as the fresher ones.

PD: This is not a move that we approve, but if you work for Marina D’or or any real state is a nice rule to learn.


3 Comments so far
Leave a comment

Nas tardes, Miffa 🙂 Hacía días q no hablaba contigo. Todo bien? Q tal te fue con Olaf en la playa?Al lío. Mmmmm, no es por tocar lo q no suena, pero… me explicas en q se diferencia esta ley de la 3ª? No serían esencialmente lo mismo? Pregunto desde mi ignorancia.

Comment by katanga

bueno, Olaf es muy pulpo para mí…Es un buen maestro de la tecnica del puño de la estrella del norte pero nuestra afinidad se acaba en ese punto.Una historia entre un pulpo y una coneja tiene poco futuro – dice mi padre-Le explico la potencia de la “best law”: La parajada que te inventes se “pegará” a la cabeza de idiota de consumidor y sera su “motivo de vida”La ley 3 habla de “presencia de mente” pero la 4 habla de que ya estamos en la mente.

Comment by Miffa

jajajaja, dice tu padre y dice bien.Ooooook, ok, ok. Captado el matiz, gracias 😉

Comment by katanga




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