Miffa Chan


Humans do not run, they just jog.
September 18, 2008, 8:17 pm
Filed under: Editorial, Marketing, running, subvertising
Rabbits and Hares do not jog, we run. Surely you never have seen one of us dressed with a technical outfit for running or wearing a sport shoes with cushion and stability properties, shoes that surely will help you to achieve better results. Of course you won’t see us running with headphones and a stupid iphone attached to our arms. With all those humans trying to imitate the real runners the fact of running is loosing its tempo. Humans run like ballet dancers and we run to survive. The false truth about a biped runner has damaged the running scene and the humans have been confident with this fact.

Only those who run for a reason, knows about serious running. And for sure we know about it

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Humans do not run, they just jog.
September 18, 2008, 8:17 pm
Filed under: Editorial, Marketing, running, subvertising
Rabbits and Hares do not jog, we run. Surely you never have seen one of us dressed with a technical outfit for running or wearing a sport shoes with cushion and stability properties, shoes that surely will help you to achieve better results. Of course you won’t see us running with headphones and a stupid iphone attached to our arms. With all those humans trying to imitate the real runners the fact of running is loosing its tempo. Humans run like ballet dancers and we run to survive. The false truth about a biped runner has damaged the running scene and the humans have been confident with this fact.

Only those who run for a reason, knows about serious running. And for sure we know about it



Be re nice (or be just two times nice)
February 23, 2007, 8:25 pm
Filed under: Marketing, Miffu

I’ve not a very clear idea about my Father’s business, but I am sure he usually over promises, lies and tries to get the biggest bit from in every occasion.

Ok this is all right .After all I read The Economist, so if our world temperature’s rises a little bit, who cares if my shares are rising. Climate changes are a matter of survival but who cares?

But let’s go to the point… Father Bunny’s associated producer role in all the mesh he did was crucial to guarantee the success. My sister, Miffu, was with her and the art director, in the plane, in the car…. and in their room.

I must admit that after all she is and princess from orient and she is used to, let’s say an easy going life.

Just look at this picture taken in a Palace where she showed her abilities to go downstairs.



Be re nice (or be just two times nice)
February 23, 2007, 8:25 pm
Filed under: Marketing, Miffu

I’ve not a very clear idea about my Father’s business, but I am sure he usually over promises, lies and tries to get the biggest bit from in every occasion.

Ok this is all right .After all I read The Economist, so if our world temperature’s rises a little bit, who cares if my shares are rising. Climate changes are a matter of survival but who cares?

But let’s go to the point… Father Bunny’s associated producer role in all the mesh he did was crucial to guarantee the success. My sister, Miffu, was with her and the art director, in the plane, in the car…. and in their room.

I must admit that after all she is and princess from orient and she is used to, let’s say an easy going life.

Just look at this picture taken in a Palace where she showed her abilities to go downstairs.



Lord of war (or even worse marketing)
February 3, 2007, 9:37 pm
Filed under: Marketing, Miffa, Miffu

A little bunny needs a lot of love and care… I really acknowledge that I am a little bit posh and demanding with Father & Mother bunny.

This year has started with all the family moving from a nice place to a less nice place and with my Father Bunny revisiting his worst nightmares, and this obviously has had an impact in Chan Family’s home.

Father Bunny has been unbearable past two weeks because he was in charge of some events. He is quite good in this business and his concepts are outstanding but he really hates the – on field work-

In the Guggenheim he and his crew set up everything in one hour, but still his seek for perfection spirit made him sick when some pieces of this performance were far from perfection.

The perfection – as father bunny told me – has a name and this is the DCR- MKR – Wifi bunnies’ team:

Musik , a computer analyst and great VJ, Cyteck and Alethia, new media designers who took care off all the visuals

Albert , the camera, Alejandra and Bere the PR, Joseph, the Producer , Sergi & Fede ,the music directors who created the theme.

But…

Father Bunny hates events because he was in charge of events several years ago when he was involved in a non mature project for a non mature customer, and he quit from there.

But several years after he did it the same mistake: . Barcelona, Madrid, Alicante, Bilbao.

Father Bunny did not want me to go, but my sister Miffu was in two of them. He bought me a nice Prince of Wales hat. He met Mr Berrope, he achieve a great success, but even though he is not in a goof mood.

But “The End is Coming”



Lord of war (or even worse marketing)
February 3, 2007, 9:37 pm
Filed under: Marketing, Miffa, Miffu

A little bunny needs a lot of love and care… I really acknowledge that I am a little bit posh and demanding with Father & Mother bunny.

This year has started with all the family moving from a nice place to a less nice place and with my Father Bunny revisiting his worst nightmares, and this obviously has had an impact in Chan Family’s home.

Father Bunny has been unbearable past two weeks because he was in charge of some events. He is quite good in this business and his concepts are outstanding but he really hates the – on field work-

In the Guggenheim he and his crew set up everything in one hour, but still his seek for perfection spirit made him sick when some pieces of this performance were far from perfection.

The perfection – as father bunny told me – has a name and this is the DCR- MKR – Wifi bunnies’ team:

Musik , a computer analyst and great VJ, Cyteck and Alethia, new media designers who took care off all the visuals

Albert , the camera, Alejandra and Bere the PR, Joseph, the Producer , Sergi & Fede ,the music directors who created the theme.

But…

Father Bunny hates events because he was in charge of events several years ago when he was involved in a non mature project for a non mature customer, and he quit from there.

But several years after he did it the same mistake: . Barcelona, Madrid, Alicante, Bilbao.

Father Bunny did not want me to go, but my sister Miffu was in two of them. He bought me a nice Prince of Wales hat. He met Mr Berrope, he achieve a great success, but even though he is not in a goof mood.

But “The End is Coming”



It was a wonderful night, sure it was.
January 20, 2007, 3:51 pm
Filed under: Marketing, MuSIK
Who dares: more than 7 people on scene doing music and video on real time

While in BCN Bread & Butter festival celebrated its first day, we were trying to set up our particular Bread & Butter in Port Olimpic.

It was just a funny coincidence but for twice in a roll Father Bunny was unable to be there. He fought hard to get the pass and he paid the tax!

More than eleven people were there in a very nice place with outstanding views of Barcelona’s beach. It was the culmination of several weeks of hard work.

And we succeed as never before in this industry.

I would like to thank all the people who made this possible:

Cyteck, who was able to coordinate all the mess Father Bunny and me designed
Alethia, who took nice pictures of the event and took care of art related stuff
DJ John Nadlor, who did an amazing job keeping all the people on the right tempo. Beside he has may be the nicer “nickname” of the team.
Shine and SML, they provided what it can be one of the best live VJ platforms available.

And MuSIK, whose live act with Brain Domination is an outstanding XXI century electronic art classic.

Of course the mkr team did an outstanding job with proper planning, logistics and live act controlling. An special mention goes to Bere and Ale.

Our Cameraman, our photographer, our sound and visual technicians, thanks to all o them.

Next day I was in the B&B but I prefer to control events better than events trying to control me.

It’s not only the art, It’s a matter of attitude