Miffa Chan


The 22 Non Mutable Laws of Selling Carrots: Law 4 Perception
November 29, 2006, 7:07 pm
Filed under: Marketing

The art of selling carrots is not a battle about carrots themselves, is a battle about the
consumer perception of you carrots.

If you want to be into this business: this is the law. (Not “the law” judge Dred was promoting).

It means: “there are no better products than others; it’s just a feeling from the consumer or relatives that told him that A is better than B. Are they working for a certification company? Sure they’re not.

But if the consumer perception is high enough, you will be able to sell rotten carrots as the fresher ones.

PD: This is not a move that we approve, but if you work for Marina D’or or any real state is a nice rule to learn.

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The 22 Non Mutable Laws of Selling Carrots: Law 4 Perception
November 29, 2006, 7:07 pm
Filed under: Marketing

The art of selling carrots is not a battle about carrots themselves, is a battle about the
consumer perception of you carrots.

If you want to be into this business: this is the law. (Not “the law” judge Dred was promoting).

It means: “there are no better products than others; it’s just a feeling from the consumer or relatives that told him that A is better than B. Are they working for a certification company? Sure they’re not.

But if the consumer perception is high enough, you will be able to sell rotten carrots as the fresher ones.

PD: This is not a move that we approve, but if you work for Marina D’or or any real state is a nice rule to learn.



Bye! Star Ferry Pier – A Hong Kong icon disappears
November 28, 2006, 10:17 am
Filed under: Hong Kong
the old pier, and… is it The Peninsula on the left?

Yesterday I booked our flight (Me, OlaF and my sisters are coming back home to celebrate MB’s birthday). But while waiting in the airport we were watching CNN news and we got shocked when the guy on the air said the Star Ferry terminal will be closed and that past Nov 11th the last ferry crossed Victoria Harbour.

It happened only two years ago but one of the most impressive things to do while in Hk is to cross from the Kwoolon area (where The Peninsula is) to HK Island using the old Star Ferries. They are cheap, fast, offer a nice view of the nice Victoria Harbour and were a HK icon.

According to Yahoo news and The Guardian “The pier, one of the territory’s most famous icons in a downtown district teeming with modern skyscrapers, will be moved 360 meters (1200 feet) west to a 1.54 million US dollar new terminal.” So that means it’s not the very end of Star Ferries but it is the end of the one I knew and I used for the past two years.

As many of the people who were there saying good bye, HK ferry was part of my life, furthermore it was one of the reasons that made FB & MB to decide HK as a destination. National Geographic named it one of “the 50 places of a lifetime.” in 1999, so I guess a lot of people have the same feeling.

This is me crossing the harbour in a rainy morning. I will miss you Star Ferry!



Bye! Star Ferry Pier – A Hong Kong icon disappears
November 28, 2006, 10:17 am
Filed under: Hong Kong
the old pier, and… is it The Peninsula on the left?

Yesterday I booked our flight (Me, OlaF and my sisters are coming back home to celebrate MB’s birthday). But while waiting in the airport we were watching CNN news and we got shocked when the guy on the air said the Star Ferry terminal will be closed and that past Nov 11th the last ferry crossed Victoria Harbour.

It happened only two years ago but one of the most impressive things to do while in Hk is to cross from the Kwoolon area (where The Peninsula is) to HK Island using the old Star Ferries. They are cheap, fast, offer a nice view of the nice Victoria Harbour and were a HK icon.

According to Yahoo news and The Guardian “The pier, one of the territory’s most famous icons in a downtown district teeming with modern skyscrapers, will be moved 360 meters (1200 feet) west to a 1.54 million US dollar new terminal.” So that means it’s not the very end of Star Ferries but it is the end of the one I knew and I used for the past two years.

As many of the people who were there saying good bye, HK ferry was part of my life, furthermore it was one of the reasons that made FB & MB to decide HK as a destination. National Geographic named it one of “the 50 places of a lifetime.” in 1999, so I guess a lot of people have the same feeling.

This is me crossing the harbour in a rainy morning. I will miss you Star Ferry!



OT, Risto Mejide, payasadas…. A lo mejor deberías ver menos la TV
November 27, 2006, 3:43 pm
Filed under: Editorial, Travel

It becomes a time in life when one has to be down in the arena fighting. When Miffa asked me a about something about OT (sort of Spanish pop idol) I could not elude my responsibility. So if you have something to comment, do it! But do not forget it’s my opinion and not her.

One day, while at the office, a friend of mine asked me if I watched the last OT edition where a duo was badly performed http://www.youtube.com/watch?v=x0lOCoK8vmk .

The performance was pathetic. No doubt. But so it’s the new Dover video. After the show some professionals judge the performance and comment about they have seen.

Risto Mejide was one of the first to talk and – as usual according to many testimonies – was the most disrespectful, direct, arrogant, etc of the whole bunch.

At first sight Cristo is an asshole who is sitting there with this arrogant attitude wearing a pair of stupid sunglasses than you can find in any Chinese store for less than 60 cents. When you do google a bit you learn than he has been working for many ad agencies and achieving real success in some of them.

He has become his own product and may be it’s a good move (He admits he has been working in his own brand since he was born). I have no idea about how much they’re paying him. I only know a little about him, ESADE, SCPF, and a lot of the typical “self aid books” jargon and Philosophy.

But Miffa, never, ever, try to be the product and the person behind it. This is a risky business and show poor respect for the profession and your partners.



OT, Risto Mejide, payasadas…. A lo mejor deberías ver menos la TV
November 27, 2006, 3:43 pm
Filed under: Editorial, Travel

It becomes a time in life when one has to be down in the arena fighting. When Miffa asked me a about something about OT (sort of Spanish pop idol) I could not elude my responsibility. So if you have something to comment, do it! But do not forget it’s my opinion and not her.

One day, while at the office, a friend of mine asked me if I watched the last OT edition where a duo was badly performed http://www.youtube.com/watch?v=x0lOCoK8vmk .

The performance was pathetic. No doubt. But so it’s the new Dover video. After the show some professionals judge the performance and comment about they have seen.

Risto Mejide was one of the first to talk and – as usual according to many testimonies – was the most disrespectful, direct, arrogant, etc of the whole bunch.

At first sight Cristo is an asshole who is sitting there with this arrogant attitude wearing a pair of stupid sunglasses than you can find in any Chinese store for less than 60 cents. When you do google a bit you learn than he has been working for many ad agencies and achieving real success in some of them.

He has become his own product and may be it’s a good move (He admits he has been working in his own brand since he was born). I have no idea about how much they’re paying him. I only know a little about him, ESADE, SCPF, and a lot of the typical “self aid books” jargon and Philosophy.

But Miffa, never, ever, try to be the product and the person behind it. This is a risky business and show poor respect for the profession and your partners.



Ads or no ads: Consumer behaviour and Cognitive Dissonance
November 24, 2006, 12:09 pm
Filed under: consumer behaviour, Marketing
What the hell I am doing here in this Holden if I could be in a mint green Rolls?

Today my assignment was to explain one of the most powerful non mutable laws (for those that emailed me telling that is immutable, I would like to say that I do not care about Al Laughing and Jack “Trucha” book and my laws are “non mutable”)

This is the law of perception. But I will write about it another day.

Today I would really like to share with you one of the most amazing behaviours that I have discovered in humans: Cognitive Dissonance (Disonancia Cognoscitiva in Spanish).

I noticed it for the first time when I bought my first Aston Martin. Prior to make my decision of buying this car I had a decision set (a bunch of cars to choose from) that included a 911. Of course the 911 has not the class and old British heritage (don’t forget I am from HK) but sure the engineering and technology was much better.

I noticed than many Porsche users want a sport car like the 911 but are concerned about the utility of a tiny, two seats, expensive, uncomfortable, too aggressive and attractive. Further when male humans grew up tends to accumulate fat reserves around his floating area that severely impair them to enter inside the cockpit and getting out of the car habitacle.

Porsche made a superb movement when they decided to built the Cayenne jointly with VW. A genuine Porsche with everything a 911 could offer but minimizing the “Have I taken the right decision?” effect.

Many Sport cars buyers and luxury goods buyers suffer from dissonance. This is a term used to describe a mental state of discomfort that one suffers when he or she thinks that evidences that a decision or behaviour is wrong.

There are several ways to cope with. The Miffa’s way: “Vertu or Nokia? No problem. I take both of them, so the dissonance disappears.”

Professor bunnies from all over the world study this phenomena since late fifties since dissonance is a sever obstacle to making right decisions in business.

Please little rabbits do take this matter seriously, Dissonance happens!!.